Explore BrainMass

Southwest Airlines: Human Resources and Mission Statement

Write a paper on Southwest Airlines which include the following:

Describe the organization, what it does, the customers it serves, and its size.

Research the organization's mission statement. Discuss the role HR will play (or does play) in fostering the organization's mission statement.

Assess the common HR challenges facing this organization (e.g., high turn-over, low wages, lack of skilled workers, etc.). Recommend an HR strategy you would implement to overcome the challenges assessed.

Determine how effective your recommendation above will be to making the organization more competitive.

© BrainMass Inc. brainmass.com August 21, 2018, 1:41 am ad1c9bdddf

Solution Preview

1. Describe the organization, what it does, the customers it serves, and its size.

Rollin King and Herb Kelleher founded southwest Airlines (SA) over 38 years ago. Their goals were to create an original airline that focused more on the customer than the corporate initiative (increased profit margins). The founders discovered that satisfying the customer would, over time, pay for itself. The question they proposed, "what services should we provide that will encourage repetitive business?" The founders of SA discovered that their consumers require reliability, promptness, cost-effectiveness, and they would rather have a "good time" traveling.

2. Research the organization's mission statement.

SA developed a mission statement that remains in effects since January 1988, which is surprising because a mission statement should be updated to fulfill the needs of the current consumer instead of the consumers of yesteryear. SA's mission statement is geared toward its customers and its employees. SA's mission statement is to provide the highest quality of customer service. They want their customers to feel a unique measure of friendliness, warmth, pride, and competence. SA places emphasis on the essence of company pride and how members of the company should reflect the corporate vision of ensuring customers are satisfied. The SA mission statement to employees is to facilitate a measure to include an open door policy for innovation and creativity. The company encourages their employees to share their innovative insight. The company expresses their obligation to be an equal opportunity employer with a stable ...