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Research Method Selection

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Question: How are you able to distinguish when it is appropriate to use either quantitative or qualitative research methods?

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Solution Summary

This solution explains the difference between quantitative and qualitative research methods. The references used in this response have been included.

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I am able to distinguish when it is appropriate to use each quantitative or qualitative research method by evaluating the following problems. If every problem is quantifiable I go in for quantitative research. However, if some of the results have to be presented in a qualitative form, I will go in for qualitative research. If I want to generalize my findings to ...

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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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