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    Product Assortment

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    Does product assortment change a store's image? Or, does the store image change perception of the products that store sells.

    Take a look at Google's newest venture into a digital bookstore. How will this affect the various distribution channels within the book selling industry?

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    Solution Preview

    Product assortment definitely changes a store's image. This can easily be seen by stores like Barnes and Noble versus a local bookshop. Individuals happily go to a local bookstore but they quickly find that they may not be able to find what they are looking for. However, when they go into Barnes and Noble, usually the book is there. Thus, while some stores like Apple may be able to change perception due to ...

    Solution Summary

    The expert determines if product assortment changes a store's image.