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    Overview of the Industrial Organizational Approach and a Way to Achieve a Competitive Advantage

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    Discuss the I/O (industrial/organizational) approach in relation to competitive advantage. State your view of the merits of the external view versus the internal view of strategy.

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    The industrial/organizational approach asserts that external factors are more important than internal factors in achieving a competitive advantage within an industry. This approach maintains that an organizations performance will rely on industry forces. The I/O approach to strategic management focuses on studying these external variables as well as industry variables as a way of retaining a competitive advantage. This approach facilitates firms ...

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    This solution provides an overview of the Industrial Organizational approach as a way to achieve a competitive advantage.