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    licensing and franchising

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    Discuss the arguments for licensing and franchising strategies.

    © BrainMass Inc. brainmass.com June 3, 2020, 7:46 pm ad1c9bdddf
    https://brainmass.com/business/business-management/licensing-franchising-111529

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    Arguments for licensing and franchising strategies are:

    1) Franchisor takes advantage of energy and commitment of individual franchisees:

    The franchisor on the other hand reaps the benefits of the energy and commitment of the individual franchisees, which assist in the building of the goodwill and reputation of the brand and entire franchise operation. This enhanced goodwill and reputation increases the likelihood of success of the franchise operation making it more attractive to prospective franchisees.

    2) Fast development of reputation and brand ...

    Solution Summary

    This solution discusses the arguments for licensing and franchising strategies.

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