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Discuss the arguments for licensing and franchising strategies.

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This solution discusses the arguments for licensing and franchising strategies.

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Arguments for licensing and franchising strategies are:

1) Franchisor takes advantage of energy and commitment of individual franchisees:

The franchisor on the other hand reaps the benefits of the energy and commitment of the individual franchisees, which assist in the building of the goodwill and reputation of the brand and entire franchise operation. This enhanced goodwill and reputation increases the likelihood of success of the franchise operation making it more attractive to prospective franchisees.

2) Fast development of reputation and brand ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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