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Licensing, Franchising, or Joint-Venturing

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If a U.S. company wanted to sell its products to other countries for the first time, which strategy should it begin with: Licensing, Franchising, or Joint-Venturing? Include the criteria you would use in your decision.

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The response addresses the queries posted in 243 words with references.

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The response addresses the queries posted in 243 words with references.

//As per the directions, we will discuss about the strategy that should be adopted by the US Company for selling its products to other countries for the first time. It will lend a hand in understanding the best suitable market entry strategy for the Company.//

If a US Company wanted to sell its ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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