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    Licensing, Franchising, Joint Venture and Direct Investment

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    How would you compare the three variations of licensing? What is the difference between franchising, joint venture, and direct investment?

    © BrainMass Inc. brainmass.com December 24, 2021, 10:49 pm ad1c9bdddf

    Solution Preview

    The three variations of licensing (giving the intellectual property rights holder the ability to make money by charging a user for product use) are:

    1. Copyrights: "used for original works of authorship fixed in any tangible expression form" (Lawyers.com, n.d.). Owner of the copyright has exclusive right to reproduce copyrighted work.
    2. Patents: used for inventions, it gives the inventor 20 years to exclude others from making, offering, or selling the ...

    Solution Summary

    This solution compares the three variations of licensing and explains the difference between franchising, joint venture, and direct investment. APA references are included.