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Greenhill Community Center

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1. Does the Greenhill Community Center have a solid mission and direction? Discuss the organization's mission and how well the organization accomplishes that mission. Are there examples of "mission creep" in this case study?

2. Discuss Board members' responsibilities and the consequences of inaction/inactivity on the part of the Board. Define the roles of the Board of Directors and Executive Director in this organization and how these roles are relevant to the legitimate governance structure in place. What appears to be the board's role in fundraising? Is it working? Why or why not?

3. What are the two most pressing issues facing Greenhill Community Center? Why should these issues take precedence and be dealt with as a priority?

4. What do you think of Leslie's actions so far? What signals is she sending? Do these actions and decisions add up to a strategy? If so, what is it?

5. Will this strategy work and how do you know? What obstacles is she facing?

6. What should she do now to ensure the proper operation of the organization, that she is an effective liaison to the Board, and a good staff manager?

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This posting explains The Greenhill Community Center Case Study and the questions asked in the problem.

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!. The Greenhill Community Center has a solid mission and direction. The mission of Greenhill is to give human service programs for growth, learning, and enrichment throughout life in an intergenerational setting. The mission provides Greenhill direction and based on its mission, Greenhill provides services such as daycare, elder programs, music classes, and after-school programs (a). Greenhill provided services from revenues that were available to it from grants, tuition, fundraising, and rental income.

Greenhill accomplishes its mission moderately well. Its sources of revenues had declined to 80% for services and 20% from fundraising. The donations were low. In addition, Greenhill received state and federal funds for daycare, afterschool and music programs, support for elder programs, and some funds for operating expenses. In other words, the focus had shifted from fundraising and Greenhill operated similarly to a for-profit organization. Mission creep means a slow change in the objectives during its operations, often leading to a change in long-term commitment. At Greenhill, the main mission creep was that even though Greenhill was established to provide human service programs in Coastal City, which was one of the poorest cities on the East Coast (b). However, because of indifferent fundraising the services were now being provided for fees and the long-term change was that Leslie, an MBA was hired as the Executive Director so that she would manage and operate Greenhill as a business and not as a family-run service-providing community center.

2. At Greenhill, the key responsibility of Board members is to guide Greenhill towards a sustainable future by using ethical, sound, and legal governance and finance methods. It is the key responsibility of the board members to ensure that Greenhill has adequate resources to advance its mission.

The role of the Trustees as explained by Leslie was to give, get, or get off. At Greenhill, the trustees did not have good fundraising ability. They ordered special events and expected the funds to be received from these special events. Instead, the trustees at Greenhill provided staff service to the Executive Director such as providing information about city services, legal affairs, insurance, and another service (c). The key role of trustees in fundraising was ...

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