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    Elaborating a Business Plan

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    Industry Analysis and Financial Framework for Eat Right Healthy Shop

    Market Analysis for Eat Right Healthy Shop
    The market analysis decides how appealing a market is and to comprehend its progressive favorable circumstances (opportunities) and unfavorable prospects (threats) in relation to the firm's strengths and weaknesses. For example, Eat right Healthy Shop could be divided into markets for (1) individuals and (2) families.
    There will be a decision made from if families make up the greatest number of consumers for lunch time of the restaurant's business or if individuals make up the greater part of dinner time of the restaurant business or vice versa will be made.
    Eat Right Healthy Shop will be running its business among the fast-casual niche of the restaurant industries in the Orlando, Florida area. It will be contending with other division inside the industry (e.g., fast food, fine restaurants and Happy hour restaurants, etc.). Orlando, FL is a city that attracts tourists from all over the world and visitors from other states. Eat Right Healthy Shop will be located at a high traffic flow area (mention two or three that you know) of the city, attract consumers and higher degree of chances of high sales of its products.
    The State of the Macroeconomics Industry in the Last Five Years
    For observation purposes (to see how sales and customer service are conducted), I often visit all the restaurants for the past five years and found it interesting to see they are always full, especially in the evening hours (between 6:00 pm and midnight). Therefore, it is expected for the restaurant industry to be profitable as long as each business owners use prudent marketing intelligence to keep customers coming to patronize the business.
    Based on restaurant performance index in Figure 1.1, there is prospect for (Eat Right Healthy Shop to earn a good market share in its busy Orlando, FL location
    Figure 1.1 (Retrieved from Restaurant, 2015)

    Establishing the Financial Statement Structure to Identify Details Required for the Financial Analysis.
    Knowledge of financial statements is fundamental to the success of a business as they help in depicting the right pathway and help in avoiding costly mistakes. The fundamental parts of financial statements are:
    (1) Balance Sheet: Account of financial standing at specific point in time. Formula: Assets = Liabilities + Equity (Quick MBA, 2015),
    (2) Income Statement: Shows the outcome of a business activities at a specific point in time. Formula: Net Income = Revenue - Expenses (Quick MBA, 2015).
    (3) Statement of Owner's Equity: Illustrates changes in retained earnings which is retrieved from the income statement. Formula: Ending Equity = Beginning Equity + Investments - Withdrawals + Income (Quick MBA, 2015).
    (4) Statement of Cash Flows: Shows a clearer view of a company's cash inflow, cash outflow, and changes in cash balance. It indicates if a company has enough cash handy to continue its normal operations. The data for statement of cash flows can be obtained from the opening and ending balance sheet for the specific point in time and income statement for that specific point in time (Quick MBA, 2015).

    Franchise Direct Canada. (2008). Trends and Facts about Restaurant Franchises. Retrieved from
    http://www.franchisedirectcanada.com/restaurant-franchises-0550/trendsand factsabout
    Quick MBA. (2015). The Four Financial Statements. Retrieved from
    Restaurant. (2015). Restaurant Performance Index. Retrieved from

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    The response addresses the query posted in 1508 words with APA references.

    // Before a company enters a business, it is necessary to develop a business plan for ease of execution and processing. In the below discussion, various elements of the business plan like capacity planning, facilities provided in the shop, along with other requirements have been discussed with reference to a shop, named eat healthy right shop//
    Capacity Planning
    Capacity planning is associated with the short-term and long-term planning of the company's capacity. Moreover, the company will use its resources so as to gain maximum return on its investment. If the company is going for the long-term or strategic planning, it will take steps to change its production process, or the whole technology will be transformed. It may also change the location. But these changes will take place only when the company is planning to derive a long-term benefit because these changes will take time in bringing desirable return to the company and in short-term planning, the firm will bring changes in its existing resources and employees. Eat Right Healthy Shop should go for long-term planning as it will be able to attract a large number of customers due to it location at a high traffic flow area. Moreover, Orlando, FL is a city that attracts tourists from all over the world and visitors from other states. Therefore, analyzing its long-term profit due to its location, it should go for the long-term capacity plan.
    The processing of the plan should be carried out in a sequential manner. Initially, the requirements of the shop should be analyzed and on the basis of that, further processing should be done. The processing should be such that the shop is able to attract customers, and it should make its policies and procedure in a way, which would help them to provide a better service to its customer. The shop is situated in a niche market, where other different restaurants operate. Therefore, a market analysis of other restaurants should be done properly. Lastly, it can be said that the processing of the shop should be based on the above said objectives.

    Determining the number of labor needed to run the Eat Right Healthy Shop is an important consideration. Being a restaurant, which runs in a niche restaurant industry, it is necessary that it should be able to meet the demands of the customers as and when arises, therefore, it should go for variable labor to meet the seasonal demands at times when tourists come at large number (Sutia, 2000). Moreover, it should go for hiring after analyzing the minimum skills the person has for cooking. It would also choose the ...

    Solution Summary

    An industry analysis and financial framework for Eat Right Healthy Shop is examined. The response addresses the query posted in 1508 words with APA references.