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Culture and Marketing- Walmart in Peru

Cultural Exchange and Marketing Strategy
Assignment Requirements:
Wal-Mart for the Company and Peru for the Country

Now that you have your approved idea for the project it is time to begin the second part of the project, which builds on Project Part 1. Using the same company of choice that is proposing an expansion opportunity oversee, conduct research on the country. Specifically focus on the culture and cultural exchange. For the culture, review the web site http://geert-hofstede.com/ to compare the cultural differences between the countries. Identify the cultural differences and consider the cultural exchange. In addition, research and choose the best distributions method: Product/Market, Pricing, and Positioning.

Identify the following:
- Cultural differences
- Cultural exchange
- Distribution Methods

Solution Preview

Cultural Exchange and Marketing Strategy: Walmart and Peru

Assignment Requirements:

Wal-Mart for the Company and Peru for the Country
Now that you have your approved idea for the project it is time to begin the second part of the project, which builds on Project Part 1. Using the same company of choice that is proposing an expansion opportunity oversee, conduct research on the country. Specifically focus on the culture and cultural exchange. For the culture, review the web site http://geert-hofstede.com/ to compare the cultural differences between the countries. Identify the cultural differences and consider the cultural exchange. In addition, research and choose the best distributions method: Product/Market, Pricing, and Positioning.

- Cultural differences
We will explore the Peruvian culture and how it compares to American culture. We will compare the cultures using Hofstede's six dimensions, which are elaborated below.
Power Distance;
Power Distance is the extent to which people accept inequalities between people in societies. Peru has a high PDI of 67. This is reflected in their hierarchical and centralized organizations and higher salary differences. This high PDI in Peru could be a legacy of the Inca civilization that existed in Peru. It could also be attributed to the authoritarian governments that have been in Peru. Subordinates are wary of their bosses and Managers demand respect from subordinates, especially those of black or indigenous origin. USA has a lower power distance of 40, indicating that all are perceived to be equal with low hierarchy and easy accessibility of superiors.

Individualism
Individualism is the extent of interdependence between people in a society. Collectivistic societies are low on individualism and have ...

Solution Summary

The paper looks at the cultural differences between Peru and USA and cultural exchanges between the two countries.The paper examines Walmart's expansion strategy in Peru.

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