Cost and Differentiation: Hotel Example
Not what you're looking for?
Highways Motel - COMPANY A
Budget Beds - COMPANY B
Road Warrior Rooms - COMPANY C
Royal Resorts - COMPANY D
1. Use the Cost and Differentiation Handout to describe your competitive "drivers" of cost and differentiation.
2. Describe your target market.
3. Is your strategy based on cost, differentiation, or focus?
Purchase this Solution
Solution Summary
The Solution uses the four examples to discuss target markets, cost, and differentation.
Solution Preview
https://www.i7marketing.com/blog/small-business/3-ways-sustain-competitive-advantage-focus-strategy
https://www.littlehotelier.com/blog/running-your-property/types-of-travelers-small-hotels-should-target/
Highways Motel - COMPANY A Budget Beds - COMPANY B Road Warrior Rooms - COMPANY C Royal Resorts - COMPANY D 1. Use the Cost and Differentiation Handout to describe your competitive "drivers" of cost and differentiation (see Handouts link to your left). 2. Describe your target market. 3. Is your strategy based on cost, differentiation, or focus?
In reference to the hotel industry, the larger hotel chains such as Motel 6 operate within economies that allow them to concentrate their focus strategy to sustain a competitive advantage within their industry. I use Motel 6 as an example as it's considered the "budget" leader within its industry, and it uses a focus strategy that will be suggested for all four of the motels in this summary. All three of the exclusively "budget-conscious" motels including Highways Motel, A Budget Beds, and Road Warrior Rooms could follow the focus strategy model utilized by Motel 6. In regard to "Royal Resorts", their focus must cater to specific ...
Education
- BS, Sam Houston State University, 1903 University Avenue, Huntsville, Tx 77340
- MS, Prairie View A&M University
Recent Feedback
- "awesome"
- "awesome"
- "Awesome appreciate the assistance."
- "Thanks awesome. more to follow"
- "awesome, Thanks for the assistance"
Purchase this Solution
Free BrainMass Quizzes
Learning Lean
This quiz will help you understand the basic concepts of Lean.
Change and Resistance within Organizations
This quiz intended to help students understand change and resistance in organizations
Motivation
This tests some key elements of major motivation theories.
Team Development Strategies
This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.