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4 Categories of Consumer Products

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What are the four different categories of consumer products? How could you promote each category and motivate consumer interests?

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Solution Summary

Promotion methods for each category of consumer products is discussed step-by-step in this solution. The response also has the sources used.

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Step 1: The first category of consumer goods is convenience goods. These goods are bought frequently and are consumed regularly. Groceries, personal care products, and cleaning soap are in this category. I will promote convenience goods by communicating the strong feature of my product and through sales promotion. The purpose of the sales promotion will be encouraging the customer to try my product. Once the customer has used my product and likes ...

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