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Is It Illegal to Click on Competitor Sites?

Advertisers are alleging that they have been charged for 'invalid clicks' and 'fraudulent clicks' in violation of the contract. The complaint alleges that technical problems are responsible for the 'invalid clicks', such as unintentional clicks, incomplete clicks, improperly recorded clicks, etc. The Advertisers contended that 'fraudulent clicks' are attributed to competitors clicking on ads to drive up costs. Advertisers sought relief under breach of contract, implied covenant of good faith and fair dealing, unjust enrichment, California's Unfair Competition Law (UCL), and a declaration of the rights and obligations of the parties under the contract".

Perhaps this is an excellent example of capitalism at its best!!!


Is it illegal to click on competitor sites? What about requesting expensive paper catalogs from one's competition?


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Click Fraud

The pay per click is advertising where webmasters or publishers of web sites display clickable links from advertisers in exchange for a charge per click. As the industry evolved a number of advertising networks evolved which acted as middleman between publishers and advertisers. Each time a valid web user clicks on the ad, the advertiser pays advertising network that in turn pays to the publisher a share of the money. A main source of click fraud is non-contracting parties or parties who not a part of any ...

Solution Summary

The solution discusses if it is illegal to click on computer on competitor sites.