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Ethical questions: Segmenting, targeting and positioning

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As you think about STP (segmentation, targeting, and positioning), what are some of the central ethical questions that emerge for you?

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Solution Summary

Provides some central ethical questions that emerge when considering segmenting, targeting and positioning.

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This is an interesting question.

Usually when you segment people into groups of consumers who will be interested in your product, you use a broad category of segmentation criteria (age, gender). This might work for generic of popular consumer products, but what if you have a product where you need to attract a more specific group of people - you need to further segment your population into niches that might bring up some critical ethical issues.

What if you want to segment people based on their ...

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