Explore BrainMass

Explore BrainMass

    Ethical questions: Segmenting, targeting and positioning

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    As you think about STP (segmentation, targeting, and positioning), what are some of the central ethical questions that emerge for you?

    © BrainMass Inc. brainmass.com June 3, 2020, 11:43 pm ad1c9bdddf

    Solution Preview

    This is an interesting question.

    Usually when you segment people into groups of consumers who will be interested in your product, you use a broad category of segmentation criteria (age, gender). This might work for generic of popular consumer products, but what if you have a product where you need to attract a more specific group of people - you need to further segment your population into niches that might bring up some critical ethical issues.

    What if you want to segment people based on their ...

    Solution Summary

    Provides some central ethical questions that emerge when considering segmenting, targeting and positioning.