Podcast for Accounting Firm
Not what you're looking for?
For this assignment, you will perform online research about producing podcasts. You will then use that research to write a persuasive message with your recommendation.
Imagine that you are working for the small accounting firm CPAs R Us, and your boss, Bradford Trask, wonders whether your company could produce podcasts for its clients without professional help. Neither of you knows how podcasting really works, nor what resources or costs would be required. However, he has read about the benefits of providing advice or sending promotional messages to customers who can download them from the company website or subscribe to them in a podcast directory. Do you think your company should create these messages in-house?
Consider your accounting firm's needs and its audience. To make the right suggestion, you need to look online for information. Find out what kind of equipment is needed to produce quality podcasts. Discover what costs are involved and what kind of time is needed to create them. Make a determination as to whether your company should create the podcast messages in-house. Comment on whether the communication channel is effective or ineffective and whether or not it is a persuasive way to promote your product.
Using that knowledge, write a memo addressed to Bradford Trask to send along with a brief e-mail cover message. In your memo, make sure to do the following:
- Argue for or against creating podcasts in-house.
- Use evidence to back up your argument.
- Also discuss how your firm could best use podcasts.
- Comment on how effective the communication channel is and how that makes it a persuasive way to promote your product.
Purchase this Solution
Solution Summary
The production of podcast for an accounting firm is explained in a structured manner in this response. The answer includes references used.
Solution Preview
We should create podcasts in-house. We are a firm of small accountants. We will want full control over the content. This also means that your company can create a new podcast whenever you receive fresh information that will be valuable to our clients or our potential clients. Podcasts are an effective way of promoting your service. They will persuade our clients and potential clients that we care for them and their interests. Our accounting firm needs to communicate new developments in corporate law, accounting principles, and tax law. In addition, our firm ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
- "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
- "Thank you kindly sir. "
- "Excellent and well explained. --Thank you kindly. "
- "Awesome notes. I appreciate you."
- "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution
Free BrainMass Quizzes
Income Streams
In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.
Accounting: Statement of Cash flows
This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.
IPOs
This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)
MS Word 2010-Tricky Features
These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.