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Business Communication - TeknoSport

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Read the TeknoSport case at http://www.businesscommunication.org/publications/bcq/cases/TeknoSport.pdf

QUESTION
COMPLETE ONLY ASSIGNMENT 4 FOR THIS CASE. Put the exact text of your talk in the "Notes" section. It should be about ten slides long. Once you have created your presentation show it to somebody and have them critique you on it. Write a short paper describing this critique.

ADDITIONAL READINGS IF NEEDED
1) PowerPoint Is Evil. Power Corrupts. PowerPoint Corrupts Absolutely.
By Edward Tufte. Wired. September 2003 http://www.wired.com/wired/archive/11.09/ppt2.html

2) Five Experts Dispute Edward Tufte on PowerPoint
This article by Cliff Atkinson presents the opinions of five experts who disagree with Edward Tufte's influential stance on PowerPoint
http://www.sociablemedia.com/articles_dispute.htm

3) In Defense of PowerPoint
In Defense of PowerPoint. One of this course developer's favorite writers is Donald Norman. A former University of California San Diego Professor of Cognitive Psychology, Norman writes beautifully about design. Here is how he describes himself, "As a cognitive scientist, I study, teach, and write about the relationship between technology and people. In my applied life with the Nielsen Norman group, I help companies with products and services that appeal to the emotions as well as to reason." This essay is his response to Tufte.
http://www.jnd.org/dn.mss/in_defense_of_powerp.html

4) Presentation Skills
Bowman's "Presentation Skills" http://homepages.wmich.edu/~bowman/c6dframe.html

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Business Communication - TeknoSport is discussed very comprehensively in this explanation.

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Critique:
This presentation gives the strategic reasons why the Sales Training Program should be introduced at TechnoSport. The presentation gives strong practical and ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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