Article on cross-cultural communication challenges.
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Cross-cultural communication challenges
Introduction
International communication is vital to success of any organization that operates on a global scale. Hence it is very important that employees effectively communicate with each other across boundaries. It is also important to note that one's cultural background has a deep effect on how a message is interpreted leading to challenges in communication across different cultures. Lack of investment in cross cultural trainings and language often leads to collision of view points and ultimately leads to loss of internal cohesion.
Language
Communication is imperative to businesses whether they operate within domestic boundaries or outside in international landscape. When an organization has to deal with international clients, suppliers, employees, or other resources it becomes more important to be aware of cultural differences to avoid getting into a situation where information is being misinterpreted.
An Example of cross cultural communication fiasco
American Motors Company in 1970 introduced a car and named it matador for European countries. In Spanish, matador means courage, strength, and fearlessness; and the car was a huge hit. However when the company launched the same car in Puerto Rico, the car flopped. In Puerto Rico matador means ...
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