Southwest Airlines Business Analysis
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Case Analysis Report Format
The format of the case analysis report should roughly follow the following:
1. Description of the firm
Brief history
Critical strategic events
Competitors
Leadership
This section should be limited to no more than five pages
2. The strategic analysis of the firm
This is where each strategic analytical tool and its results are demonstrated and the implications of the results discussed.
3. The final strategic assessment
This section needs to integrate the findings from all of the analytical exercises employed in section 2.
his section is where a final and all-encompassing analysis is presented, along with the recommendations that you would make the firm's board of directors.
As you have already gathered, these will be long and detail-oriented papers. Each analytical tool's results must be interpreted and those findings explained in terms of the firm's strategies. Consequently, there are no traditional examinations. The specific cases to be analyzed this term can be found in the Weekly Planner.
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The solution is a business analysis of Southwest Airlines
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