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Business Analysis: Sulzberger Legacy

Based upon the information in this unit's readings (see chapter 2: Part 1, 2, 3 attachments), answer the following:
1. Is there a necessary trade-off between the company philosophy and the core goals of sustainability, profitability, and growth? Consider the New York Times example, and support your answer with what you have learned from the textbook.

2. Public image is an important concept for any firm. This is particularly true for the Times as a large daily newspaper that has a nationwide readership. Why is it important for firms to address the question of their public image even without public agitation or scandal? What about company self-concept? How does this relate to the situation in the case?

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1. Is there a necessary trade-off between the company philosophy and the core goals of sustainability, profitability, and growth? Consider the New York Times example, and support your answer with what you have learned from the textbook.

In reviewing business from a global perspective, the seemingly number one aspect for survival is to grow and prosper. Therefore it is almost a necessary conclusion that in order to remain current with the demands of the economy, consumer behaviors, and technological advances, a company should be open to trading off or changing their philosophy if it is no longer viable to their shareholders (Chapter 2, Strategy in Action).

In the case of the Sulzberger legacy and the history of the New York Times Co. the families "constancy of commitment to high cost journalism" is putting very tough constraints on the company (Bianco, 2005). Although admirable in their "sticking to it" nature, for the stakeholders, time may be running out on the Sulzberger's and their newspapers long storied legacy should they refuse to make some drastic changes to their spending habits as has always been their philosophy.

In researching the four generations of Sulzberger's who have always commanded the sole share of the company and its stocks, their vision and mission have always been one of subsidizing the Times with "good journalism and the ...

Solution Summary

Therefore it is almost a necessary conclusion that in order to remain current with the demands of the economy, consumer behaviors, and technological advances, a company should be open to trading off or changing their philosophy if it is no longer viable to their shareholders (Chapter 2, Strategy in Action).

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