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    Over and Under Pricing - Discussion

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    Using the concepts of "Over" and "Under" pricing:

    Give an example of both a product which you felt was â??under-pricedâ? (relative to what you were willing to pay), explaining why you felt it was under-priced, AND a product you felt was â??over-pricedâ? (relative to your valuation of it) but you paid for it anyway.

    Explain both situations as fully as possible including any effect on your opinion of or attitude towards the brand explaining why you bought the thing you thought was "over-priced".

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    Solution Preview

    A product I feel was under priced recently, is the comforter I purchased for my newly redecorated bedroom. A full size comforter of average and at least adequate thickness, attractive design, in the color scheme desired was priced at least $20 under what I was willing to pay. The stitching, seams and overall quality of the product is comparable to that of products sold in higher end stores that sell bedding. Having a very dark color that does not bleed ...

    Solution Summary

    Over and under pricing discussions are examined.