What are the key drivers of innovation at Toyota and how are they selected, prioritized, etc. What are the key barriers or supporting elements Toyota innovation efforts?© BrainMass Inc. brainmass.com June 3, 2020, 11:41 pm ad1c9bdddf
Without question, firms are recognizing that the ability to innovate is one key to successfully competing in dynamic markets. Innovations, however turns out to have a host of dimensions. There is the organizational challenge of creating a context that supports innovations. There is the brand portfolio challenge of making sure that the innovation is owned and not short-lived market blip. There is the strategic challenge of developing the right kind of innovation, on a spectrum that ranges from incremental to transformational. There is the execution challenge; it is necessary to turn innovations in the marketplace. There are too many examples of firms that owned an ...
The solution discusses the key barriers or supporting elements in Toyota innovation efforts.