High & Low Involvement Purchases
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What are some examples of a high and a low involvement purchases you have made in the past?
What decision-making process did you follow to make these purchases?
Were there differences in your decision-making process for the two purchases? Why
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Solution Summary
The solution lists some examples of high & low involvement purchases together with the decision making processes that have been used. A reference is included.
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Questions
What are some examples of a high and a low involvement purchases you have made in the past?
High involvement purchases:
? Acer Laptop
? Condura Refrigerator
? Sansui LCD/Flat screened television set
? Phillips Portable DVD Player
? CD-R King DVD/VCD/CD Player
? Toyota Car
? House
Low involvement purchases:
? Shampoo, toothpaste, hair conditioner, lotion, slippers, clothes, bags, etc.
What decision-making process did you follow to make these purchases? Were there differences in your decision-making process for the two purchases? Why?
High involvement purchases involve complex decision making processes wherein there was a thorough searching and gathering of information about the product and its competitors were being considered before the actual purchase was done. There were steps that I have done during the decision making process. First, I ...
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