Explore BrainMass

Explore BrainMass

    High & Low Involvement Purchases

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    What are some examples of a high and a low involvement purchases you have made in the past?

    What decision-making process did you follow to make these purchases?

    Were there differences in your decision-making process for the two purchases? Why

    © BrainMass Inc. brainmass.com June 3, 2020, 11:43 pm ad1c9bdddf
    https://brainmass.com/business/branding/high-low-involvement-purchases-293952

    Solution Preview

    Hello,

    Please find below my response to assist you with your homework.

    Thank you for patronizing BrainMass.

    Sincerely yours,
    Your OTA
    --------------------------------

    Questions
    What are some examples of a high and a low involvement purchases you have made in the past?
    High involvement purchases:
    ? Acer Laptop
    ? Condura Refrigerator
    ? Sansui LCD/Flat screened television set
    ? Phillips Portable DVD Player
    ? CD-R King DVD/VCD/CD Player
    ? Toyota Car
    ? House
    Low involvement purchases:
    ? Shampoo, toothpaste, hair conditioner, lotion, slippers, clothes, bags, etc.
    What decision-making process did you follow to make these purchases? Were there differences in your decision-making process for the two purchases? Why?
    High involvement purchases involve complex decision making processes wherein there was a thorough searching and gathering of information about the product and its competitors were being considered before the actual purchase was done. There were steps that I have done during the decision making process. First, I ...

    Solution Summary

    The solution lists some examples of high & low involvement purchases together with the decision making processes that have been used. A reference is included.

    $2.19

    ADVERTISEMENT