In order to answer this question, you are required to select ONE brand from each of the following three product categories:
(1) Goods & Service - eg Cell phone service (e.g. brands such as Verizon, Sprint, AT&T) or Store (eg brands such as CostCo, Macy's, Amazon.com)
(2) Goods Only - eg Hand gun (e.g. brands such as Colt, Beretta, Smith & Wesson, Glock); Motorcycle (e.g. brands such as Honda, Harley Davidson, Yamaha); or Newsmagazine (e.g. brands such as Business Week, Forbes, and Fortune) and
(3) Service Only - eg Movie (eg brands such as Brad Pitt or Angela Jolie) or Movie studios (e.g. brands such as Paramount, 20th Century Fox, or Disney).
1. Goods and Services: Amazon.com
For Amazon, the most important factors are quality and price. Buyers often have many products to select from in each category. Quality is important, as buyers are able to leave product reviews as feedback, which other potential buyers can read. This may influence other buyers in their purchasing decisions. Price is also important, as those who shop on the site generally expect to find the same products as in other stores, at a lower price. Shoppers may not have a relationship with any specific brand of product, but do generally have a ...
This solution selects a brand for each of the product categories and describes them.