Balanced Scorecard

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The response address the queries posted in 1678 words with references.

//As per the directions, in this discussion paper, we will mainly talk about the Balance Scorecard and SWOTT Analysis. In this part, we will also talk about the vision, mission and values of the organization, which assist in attaining the firm's objectives. Basically, we will discuss; how the objectives have unification with the vision, mission, values and SWOTT analysis of the business system.//

Concepts of Vision, Mission, Values and SWOTT:

In an organization; all these different elements of strategic management play a vital role. A complete understanding of these elements i.e. Vision, Mission, Values and SWOTT analysis not only assists in projecting efficacious future plans for an organization, but also helps in attaining the business target. Vision entitles the long term aspect of the business. It is the description of what a business system is seeking to perform and to become. It holds an organization going forward in the determined direction (Ryall & Craig, 2003).

On the other hand; Mission keys out company's operations extent and outlines product & services, technological areas, market, etc. of the company. For the business growth and success, it is conceived as the vital aspect that helps in deriving the organizational objectives because it shows the organizational features and values effectively. Values are defined as ideas, beliefs, and thoughts that mainly comply in an ideal condition. In the organization, values are feelings that actually are related with each individual of an organization (Ryall & Craig, 2003).

Lastly, SWOTT analysis is conceived as process that is mainly enforced for strategic planning. This concept assists in defining the organizational objectives on the basis of various factors i.e. favorable and unfavorable. All the above factors greatly assist the company in attaining its objectives through furnishing direction and information required in the systematic and fruitful manner.

//Above, we discussed about the link between the Company's objectives, vision, mission, vales and SWOTT analysis. Moving to the next part of instructions; now, we will talk about way through which, the objectives of the organization were gained from these basic tools that are studied in a specified manner. You are free to add more in this topic, which you find suitable. I am just providing you a brief overview.//

The objective of an organization greatly depends upon vision, mission, values and SWOTT analysis. In attaining the organizational objectives; vision acts as an effective inducement that will assist the business organization in moving forward towards its pre-defined end. Basically; it is processed as an instrument of instruction or direction and a definer of future intention of the organization (Triner, Watkins & Loew, 1998). With the help of vision statement, organizations will easily evolve organizational anticipated results by the end users and also a way through which, these prospects can be reached. Thus, it is concluded that in corresponding with those expectations, the organizational key objectives were gained from its vision statement.

In the same way, company's mission also helps in educing objective of the business corporation through clearly reflecting the operations scope, competitive market, technical areas of driving force, values and priorities. The views included in the mission statement have a great coincidence with the objectives. After the preparation of the mission statement; organizational objectives were set up mainly because the objectives greatly rely on the mission. In the valued terms; the mission statement also served in developing ...