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B2C Sites

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What are six of the most important elements in a company's B2C website as related to user interface design? What makes a good B2C site really work well? What will cause a user to abandon a shopping cart?

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Solution Summary

The solution outlines the most important elements in a company's B2C websites.

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The most important elements are:

Page Layout
Navigation
Information Content
Performance
Design Content
Customer Service
Reliability and Security

Comment to Student: The points below are taken from the above six elements only. However, if you want to have more information on these elements, kindly visit the following site:

http://www.rtodd.com/portfolio/academic/ACM%20Southeast%20Conference%20v5.pdf.

These factors makes a B2C site work ...

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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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