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Performing a strategic audit of Hewlett-Packard,

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I need assistance in performing a strategic audit, namely analyzing all strategy aspects of Hewlett-Packard, Inc. It has experienced both success and hard times and CEO changes in recent times. Please explain the following:
? Organization mission and vision
? Products and brands
? Organizational stakeholders
? CEO and executive team
? Geographic Locations
? Size
? Revenues

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As discussed in the earlier response, Hewlett-Packard Company is one of the world's largest Information technology hardware company. It provides a range of computer products, technologies, software, solutions, and services worldwide. Hewlett-Packard was founded in 1939 and is headquartered in Palo Alto, California. (Yahoo, 2009)
As per HP's website, it operates in more than 170 countries around the world. "HP explore how technology and services can help people and companies address their problems and challenges, and realize their possibilities, aspirations and dreams. "
Important facts abut HP is as follows:

? HP was founded in 1939.
? Corporate headquarters are in Palo Alto, Calif.
? Mark Hurd is president and CEO.
? HP is among the world's largest IT companies, with revenue totaling $118.4 billion for fiscal 2008.
? HP's 2009 Fortune 500 ranking: No. 9.
(HP, 2009)

? Organization mission and vision

"It is necessary that people work together in unison toward common objectives and avoid working at cross purposes at all levels if the ultimate in efficiency and achievement is to be obtained."

- Dave Packard

HP's Corporate Objectives have guided the company in the conduct of its business since 1957, when first written by co-founders Bill Hewlett and Dave Packard.
picture of the HP logo sign in front of the corporate headquarters

As per the HP's website the shared Values of HP are:

a) Passion for customers
We put our customers first in everything we do.

b) Trust and respect for individuals
We work together to create a culture of inclusion built on trust, respect and dignity for all.

c) Achievement and contribution
We strive for excellence in all we do; each person's contribution is ...

Solution Summary

Response provides the steps of performing a strategic audit of Hewlett-Packard

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See Also This Related BrainMass Solution

Preform a Strategic Audit of Hewlett-Packard (HP)

We are going to perform a strategic audit of a well-known public company, Hewlett-Packard, Inc. (HP). There is a lot of information about HP, Inc. The company has experienced both success and hard times, including recent CEO changes.

PART 1
? Organizational mission and vision
? Products and brands
? Organizational stakeholders
? CEO and executive team
? Geographic markets
? Financials: Revenues/Profits/Return on Equity, etc.

PART 2
? Perform an Industry Analysis using Porter's Five Forces Model.
? Analyze key factors of the macroenvironment.
? Identify environmental threats and opportunities.

PART 3
Perform a current SWOT analysis of Hewlett-Packard, Inc. report:
? Identify and analyze internal strengths and weaknesses.
? Identify and analyze external threats and opportunities.
? Complete the SWOT Analysis.

PART 4
HP relative to Carly Fiorina's tenure as CEO with the company:
? Identify and analyze strategic choices HP, Inc. made during ex-CEO Carly Fiorina's tenure.
? What key strategic choices did Ms. Fiorina make as CEO?
? Do you rate her strategic choices as effective?
? Were her cost-cutting strategies effective?
? What are some of her major accomplishments and failures while CEO of HP, Inc.?

PART 5
? Summarize why HP, Inc. lost revenue and market share during ex-CEO Carly Fiorina's tenure, and critically compare the Compaq merger/acquisition with the acquisition of EDS under CEO Hurd.
? Critically assess the strategic choices made by ex-CEO Carly Fiorina, comparing them with those made by current CEO Mark Hurd.

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