Johnson's Effectiveness in Preparing his Report
Not what you're looking for?
Jeff Johnson is the sales manager for Sunny Days Greeting Cards, Inc. At the beginning of the year, the organization introduced a new line of humorous birthday cards to the U.S. market. Management held a strategic planning meeting on August 31 to discuss next year's operating activities. One item on the agenda was to review the success of the new line of cards and decide if there was a need to change the selling price or to stimulate sales volume in the five sales territories. Johnson was asked to prepare a report addressing those issues and to present it at the meeting. His report was to include the profits generated in each sales territory by the new card line only.
On August 31, Johnson arrived at the meeting late and immediately distributed his report to the strategic planning team. The report consisted of comments made by seven of Johnson's leading sales representatives. The comments were broad in scope and touched only lightly on the success of the new card line. Johnson was pleased that he had met the deadline for distributing the report, but the other team members were disappointed in the information he provided.
Using the four W's for report presentation, comment on Johnson's effectiveness in preparing his report.
Purchase this Solution
Solution Summary
Johnson's effectiveness in preparing his report is examined.
Solution Preview
ANSWERS
Though Jeff Johnson did meet the report's deadline, the report failed to meet its objective as it failed to effectively integrate the four W's of report presentation - what, why, where and when. First, Johnson failed to underscore what the ...
Purchase this Solution
Free BrainMass Quizzes
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
Employee Orientation
Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce
Writing Business Plans
This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.
Business Ethics Awareness Strategy
This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.