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incremental commercialization

In the Scott Fane opinion, Justice O'Connor alluded to "incremental commercialization" within professions. Identify examples of incremental commercialization within the public accounting profession in recent years. How, if at all, has an increasing emphasis on the commercial aspects of public accounting affected the profession?

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STEP 1
Incremental commercialization examples within the public accounting profession in recent years:
1. There has been an increase in advertising by large accounting firm with large ads in The Wall Street Journal, The New York Times and other publications.
2. The advertising openly praises the firms, eulogizes their services and is immodest.
3. The Justice Department's has in the past allowed competitive bidding; this has increased the incremental commercialization within the profession.
4. The step taken by the FTC to allow CPAs to receive commissions and contingent fees has increased the incremental commercialization within the public accounting profession in ...

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incremental commercialization is discussed in great detail in this solution.

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