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Beck's dark beer advertisement

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Beck's dark beer advertisement, same format, same theme as examples contained in attachment. Please see examples to help format a new advertisement similar to these.

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This solution discusses Beck's dark beer advertisement.

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This is an assignment in creativity - within pre-defined limits. This is because in real life, often the client will want to see your creative ideas, within their pre-defined limits (amount you can spend, size, length in time, colors used, and the like). So this is an authentic activity, or, an activity similar to one that you might actually encounter in real life, if this advertising sort of thing were your chosen career. It is practice in creative thinking.

You can do anything that is not specifically prohibited. However, the parameters for this advertisement are fairly restrictive. You are to create ads that reflect the theme already established by the pilot (first) commercial. That one was a success, so the company wants ...

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Dianne Stephens, EDd (IP)
Education
  • BFA, University of Georgia
  • BSEd, University of Georgia
  • MED, University of Georgia
  • EDd (IP), Northcentral University
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