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    A set of criteria to evaluate entry level research positions

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    Imagine that you are part of the evaluation committee that is charged with evaluating entry-level marketing research professionals for your division. Part of the evaluation process involves each of them presenting a marketing research study to the committee. Assume that they are all given the same information to work from. Devise a set of criteria that you will recommend to use in evaluating the individual presentations. Be sure that these criteria evaluate appropriate research skills.

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    Let us think of key elements behind a solid market research presentation:

    - research question was clearly stated to set the precedent of the research study
    - good background research is conducted before hand to get a full understanding of the situation
    - the sample is properly selected
    - survey questions are created in a clear, unbiased manner
    - data is analyzed properly
    - tabulated data is interpreted correctly
    - useful and coherent conclusions are presented

    So let us assume that professionals are given a stack of ...

    Solution Summary

    The expert devises a set of criteria to evaluate entry level research positions.

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