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    Chi square test for cola preference

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    Can people really identify their favorite brand of cola? Volunteers tasted Coca-Cola Classic, Pepsi, Diet Coke, and Diet Pepsi, with the results shown below. Research question: At alpha = .05, is the correctness of the prediction different for the two types of cola drinkers? Could you identify your favorite brand in this kind of test? Since it is a 2 × 2 table, try also a two-tailed two-sample z test for pi1 = pi2 (see Chapter 10) and verify that z2 is the same as your chi-square statistic. Which test do you prefer? Why? (Data are from Consumer Reports 56, no. 8 [August 1991], p. 519.) Cola

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    Solution Preview

    A student team examined parked cars in four different suburban shopping malls. One hundred vehicles were examined in each location. Research question: At α = .05, does vehicle type vary by mall location? (Data are from a project by MBA students Steve Bennett, Alicia Morais, Steve Olson, and Greg Corda.)
    Vehicle Type Somerset Oakland Great Lakes Jamestown Row Total
    Car 44 49 36 64 193
    Minivan 21 15 18 13 67
    Full-sized ...

    Solution Summary

    The solution provides a step by step method for the calculation of chi square test statistics. Formulas for the calculation and Interpretations of the results are also included.

    Applied Statistics in Business and Economics by David P Doane and Lori E. Seward, McGraw Hill; 1st Edition (2006)