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Culture in business

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Go to the following Web site: http://www.canadiantire.ca.

Please answer the following:

? It is very important to understand the culture of your markets. Canadian Tire has demonstrated this by making their website available in what two versions?
? Being a Canadian company, would Canadian Tire be described as a low or high context culture?
? Does their culture manifest itself in Canadian Tire's corporate mission statement?
? Which of Hofstede's dimensions of national culture would be representative of Canada?

About 300 words.

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? It is very important to understand the culture of your markets. Canadian Tire has demonstrated this by making their website available in what two versions?

Answer: Canadiantire's market is the entire Canadian nation. In order to service the entire Canadian populace its website is bilingual with the two versions being English and French, the main lingua franca of 'British' & 'French' Canada whose halves retained the language of its former colonial masters.

? Being a Canadian company, would ...

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  • MA, Open University, Milton Keynes, UK
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  • BA, University of the Philippines
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