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    a comprehensive overview of the concept of ethnocentrism

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    â?¢ Select a movie or TV show that effectively communicates the cultural, values and norms of a society that is different from your own culture. Ideally, this movie or TV show would be a foreign film with subtitles. The movie or TV show you select should provide you with a glimpse of what life is like in another culture. The process of watching this movie or TV show should provide you with a unique, cultural experience.
    â?¢ Watch the movie/TV show that you selected, and use your reactions as part of your response to the following topic: Define ethnocentrism and how it affects individuals, societies, and multinational corporations

    You should provide a comprehensive overview of the concept of ethnocentrism. You should use your cultural experience of watching the selected movie or TV show to discuss the effect of ethnocentrism on individuals, societies, and multinational corporations. Please feel free to use any personal experiences you may have had visiting different countries around the world as part of this paper; however, do not let your personal experiences with other cultures be the focal point.

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    Solution Preview

    Ethnocentrism is the tendency to look at the world primarily from the perspective of one's own ethnic culture. The concept of ethnocentrism has proven significant in the social sciences, both with respect to the issue of whether the ethnocentric bias of researches colors the data they obtain, and the findings from research in anthropology and sociology.
    It seems natural that people feel pride in the culture in which they have grown up and from which they have adopted their values and standards of behavior. However, the problem is that one may view other cultures not only as different, but also as inferior, with a great danger of behaving in ways that are damaging to those from other cultures.
    I will simply provide you with an example of a movie and analyze the movie from the perspective of ethnocentrism and how it may differ from your particular culture. Remember that this is an example and does not suggest this is your view.
    The movie that I have chosen is "The Yanomami Indians of Brazil" starring Roy Schneider (deceased). The Yanamomi are a group of indigenous Indians that live in 200-250 villages in Venezuela and Brazil. In the mid seventies gold diggers ...

    Solution Summary

    This solution exemplifies a case to offer a comprehensive overview of the concept of ethnocentrism.

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