Define ethnocentrism and how it affects societies and multinational corporations. Give a comprehensive overview of the concept of ethnocentrism. Discuss the effect of ethnocentrism on individuals, societies, and multinational corporations.© BrainMass Inc. brainmass.com March 22, 2019, 12:35 am ad1c9bdddf
Ethnocentrism is the belief that one's own culture is superior to another's. One example is the idea of manifest destiny, in relation to the United States. That is, white settlers' belief that the invasion and genocide of the native population were not only justified, but inherent to being white and 'civilized'. The result of this thinking is evident today, as Americans are not only continuing ...
A definition of ethnocentrism and how individuals, societies, and multinational corporations are effected by ethnocentrism.