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Institutionalism sociological perspective and media

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I am brainstorming ideas for a sociology essay prompt and want to focus on the impact the media has on social movements. I want to incorporate the institutionalsim sociological perspective in to my argument, however, I am struggling with identifying an American social movement that exemplifies how much of an impact the media has established. Therefore, I was hoping you could offer some suggestions of American social movements that would fit in well with my ideas? I am looking to choose only one so I am only hoping for a few suggestions.

Thank you!

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The social movements that come to mind are the civil rights movement, the War in Vietnam, and the current "Obamacare" issue. Each of these had a media emphasis, through news and television drama series, that helped form people's perceptions of their particular movement. The current health care issue is fuelled by ongoing debates in the media, often made from soundbites without substance. As news highlights ...

Solution Summary

A short list of possible topics for a research paper on the media impact on a specific social movement.

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Civil Rights Movement through a sociological lens


I have been studying the Civil Rights Movement for some time and the overall idea of the movement from the sociological perspective of institutionalism. I am curious about what kinds of institutions that had their own interests in mind so that they were acting in order to support their self-interests existed and played a role during this movement. I was wondering if you could answer the following questions for me so I am able to get a better understanding of the revolution based on this perspective?

1. What were the different types of institutions that played a role in the civil rights movement (media, state & political parties, etc.)?
2. How did these institutions contribute to the success or failure of the movement?
3. How does Barrington Moore's "American Civil War." Political Power and Social Theory 19 relate to the institutionalism that existed in the Civil Rights Movement?
4. How does Todd Gitlin's,"The Whole World Is Watching: Mass Media in the Making and Unmaking of the New Left" relate to the institutionalism that existed in the movement?
5. How is this movement a direct example of how institutionalism can have a large impact on social movement and social change?
6. How did institutionalism help the movement succeed or fail in this particular context?

Thank you so much for your help.

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