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Creating surveys and questionnaires

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How does a researcher know which questions should be included in a questionnaire?

Please explain and give examples.

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The main purpose of a questionnaire to collect certain types of data from a specific group of individuals. It needs to be in such a way that it does not seem forced.

Each question posted in the survey should have specific content and have a specific purpose. The main goal of the question to get the required information that you are looking for from the respondents. Some questions can be directly asked while others should not. Questionnaires should always start off with the researcher trying to build a rapport with the person taking the survey (i.e. - race,gender, ethnicity, age, etc.) and there should always be a choice built into those questions that gives the person taking the survey the option not to answer (choose not to answer) that way they don't feel pressured into answering anything they don't want to or don't feel comfortable answering.

This is particularly important if you are asking and surveying people about sensitive topics (I am a counselor and survey my students every year about ...

Solution Summary

How to create an accurate survey through research methods

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The clinic administrator at Big City Clinic is concerned about two issues. One is a pressing issue of how to ensure the clinic is being responsible to its patients. Second, the physicians have mentioned that they are not getting as many new patients as they think they should, and the reasons are unclear. They believe that marketing might be the way to get more patients.

The administrator asks you to look into this problem. Before deciding what to do, the administrator decides he needs to know more about patient satisfaction surveys. Specifically, he asks you to address the following two questions using the Internet:


What is the usual content in a patient satisfaction survey?
What is the level of truthfulness in a patient satisfaction survey?
The administrator also asks you to make a recommendation based on your findings. Specifically, he wants to know whether a patient satisfaction survey should be implemented or if the clinic should simply start a marketing plan. Some of the physicians have argued that patient satisfaction surveys should be forgotten and marketing the clinic should be executed instead. They believe good marketing will satisfy both questions.

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