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Scripture and Marketing Management

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Responsibility: To ourselves and to our Lord and Savior Jesus Christ

This Scripture verse is from the Old Testament, Joshua 1:9

"Have I not commanded you? Be strong and courageous. Do not be terrified; do not be discouraged, for the LORD your God will be with you wherever you go."

Discuss this Scripture verse within the context of Marketing Management.

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Joshua was appointed by God to continue on leading the nation after Moses died. Joshua was Moses' protege; therefore it was inevitable for Joshua to carry out Moses' legacy. Joshua received an inheritance of territory and discovered that as long as the Lord was with him Joshua's enemies could not harm him. Psalm 91:9-10 reiterates God's divine protection to his obedient children "If you say the Lord is my refuge and you make the most high your dwelling, no harm will overtake you no disaster will come near your tent."

"Most companies would prefer to remain domestic if their domestic market were large enough. Managers would not need to learn other languages and laws, deal with volatile currencies, face political and legal uncertainties, or redesign their products to suit different customer needs and expectations." (Kotler and Keller, 2006)

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Scripture and marketing management are examined.

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Integration of Faith

Aristotle defined character as "the decisions a person makes when the choice is not obvious." Another well known definition of character is the way we act when no one is looking. Firms that have "character" tend to perform better over the long run.

1. Find at least one Scripture verse that is related to character and to a Firm having character.

2. Discuss your Scripture verse within the context of Marketing Management.

(2-3 paragraph response)

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