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Integration of Faith

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Aristotle defined character as "the decisions a person makes when the choice is not obvious." Another well known definition of character is the way we act when no one is looking. Firms that have "character" tend to perform better over the long run.

1. Find at least one Scripture verse that is related to character and to a Firm having character.

2. Discuss your Scripture verse within the context of Marketing Management.

(2-3 paragraph response)

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Aristotle defined character as "the decisions a person makes when the choice is not obvious." Another well known definition of character is the way we act when no one is looking. Firms that have "character" tend to perform better over the long run. Scripture, too, discusses character and its import. For instance, in Philippians, 4:8, we read, "Brethren, whatever is true, whatever is honorable, whatever is right, whatever is pure, whatever is lovely, whatever is of good repute, if there is any excellence and if anything worthy of praise, let your mind dwell on these things." Here the teaching is that one should rely on his or her knowledge of what is "true," "honorable," "right," "pure," "lovely," and repute" when making decisions. This is certainly a great lesson for those ...

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