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Impression Management and Spin Doctoring

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1. Which paths(s) to persuasion is/are present in the global warming case?

2. How does the tobacco industry example fit into our understanding of impression management?

3. Is spin doctoring the same as propaganda or is it fundamentally different?

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Solution Summary

1. Which paths(s) to persuasion is/are present in the global warming case?

2. How does the tobacco industry example fit into our understanding of impression management?

3. Is spin doctoring the same as propaganda or is it fundamentally different?

Solution Preview

The path of persuasion present in the global warming case is transformation because the companies are trying to transform the thinking of people by highlighting the benefit to the world via production of green and clean fuels. In other words, they are highlighting the transformation brought by the cleaner and greener fuels to the lives of the people.

Tobacco industry fits into our understanding of ...

Solution provided by:
Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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