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Heuristics and Representativeness Heuristics

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Describe the heuristic and the representativeness heuristic you selected.

Describe one example in which you used the heuristic you selected and one example in which you used the representativeness heuristic and explain the outcome.

Explain two ways you might recognize your use of these heuristics in the future.

Be specific and use examples to illustrate your points.

Useful references:

Handbook of Social Psychology; Chapter 8, "Motivation" Chapter 15, "Judgment and Decision Making".

Article: Hayibor, S., & Wasielski, D. M. (2009). Effects of the use of the availability heuristic on ethical decision making in organizations. Journal of Business Ethics, 84(Suppl. 1), 151-165.

Article: Lombardi, M. M., & Choplin, J. M. (2010). Anchoring and estimation of alcohol consumption: Implications for social norm interventions. Journal of Alcohol and Drug Education, 54(2), 53-71.

Article: Wickham, P. A. (2003). The representativeness heuristic in judgments involving entrepreneurial success and failure. Management Decision, 41(2), 156-167.

Social Psychology Network. (2011). Retrieved from http://www.socialpsychology.org
Optional Resources

Article: Haselton, M. G., Bryant, G. A., Wilke, A., Frederick, D. A., Galperin, A., Frankenhuis, W. E., & Moore, T. (2009). Adaptive rationality: An evolutionary perspective on cognitive bias. Social Cognition, 27(5), 733-7 63.

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Solution Preview

Dear Student,
Hi. I hope all is well. In this particular task, you are being asked by your professor to illustrate your understanding of heuristics. I suggest using this simple outline:

1. Definition of heuristic - 100 words
2. An example from experience of general heuristic and representative heuristic plus outcome - 100 words
3. Recognition of heuristic tips - 100 words

This should yield around 300 words which should cover what you need. You can also use the listed resources to further explore the topic. All the best and good luck with your studies!

AE 105878/Xenia Jones


What is heuristic? In social psychology, heuristic is an element in the concept of social cognition. Essentially, it refers to the basic technique that we use in terms of solving problems, learning and discovering our world - our reality. It comes from a Greek word that means to find or discover and thus it illustrates the way we 'find and discover' knowledge, objects, people, ideas and places in our lives. In cases where it is essential to conduct a comprehensive process to solve a problem, heuristic techniques are not applicable. For instance, conducting a scientific research requires the utilization of the scientific process which ...

Solution Summary

The solution provides information, assistance and advise in tackling the task (see above) on the topic of heuristics and representative heuristics. Resources are listed for further exploration of the topic.

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