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Managerial Decision Making: Availability, respresentativeness, and affect heuristics

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Explain the availability, respresentativeness, and affect heuristics. In your answer, compare the three and discuss the positivie and negative aspects of each.

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Solution Summary

Managerial decision making availability and representativeness are examined.

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Heuristics is a term used to describe any process that aids learning or problem solving by
experiment or trial and error of possible solutions. Availability heuristics involves making decisions
based on what can be remembered. The advantage is that usually the most recent information or
experiences can provide us with the most current data or information. A disadvantage is that recent
negative experiences can push us away from making a sound decision, based on our perceptions
brought about by the experiences (Tversky & Kahneman, 1974). Recent data or experience may or may ...

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