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Attitude Formation

This paper on attitude answers three question important to the student. They are:
1. Explain two ways cognition, affect, and behavior impact attitude formation.
2. Explain three functions attitudes serve.
3. Explain how attitudes can have impact on behavior.

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1. Attitude Formation

Attitudes are structured from three components. These components are Affective, Behavioral, and Cognitive (McLeod, 2009). The components that make form attitudes usually work in tandem with one another to complete the whole. There are many examples that one could use to help understand how these components work.

Affective (Affect)

The affective component of attitude formation involves feelings related to a particular circumstance or object (McLeod, 2009). I am petrified of driving on interstates. This fear is a feeling that can be overwhelming as it relates to interstate driving. This is not the only example that could be used; some people are afraid of heights, and therefore the attitude of anxiety related to high places brings an emotional connection to the act of climbing on ladders, going to windows in tall buildings, or sitting in a high place at a sporting event. The affective component of attitudes is important to the formulation the next component in attitude development. The Affective component effects feelings, and secondly, emotions.

Behavioral (Conative)

The idea that something is scary can produce behaviors that express the affective of a given situation. A person does not like interstates, so they will ...

Solution Summary

Attitude affects behavior, serves many functions, and is affected by attitudes and cognition. This 790 word solution with 3 references provides detailed information applicable to attitude.