Law of Effect

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The law of effect is important in the field of psychology due to Thorndike coining the term many years ago. This occurs when a person is given pleasant consequences, then he or she is likely to repeat it again; however, when someone is given negative consequences, then the individual decides to no longer use that behavior any longer, and it eventually diminishes over time. For example, a two year old child decides to act out in public in order to get a ...