There are both intrinsic and extrinsic factors that influence decisions. Are the intrinsic or extrinsic factors more lacking as mediators and moderators when an individual succumbs to a charlatan's ruse? Why?
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Inner motivation may be lacking due to which a person gets tempted to fall for tricks and pretense of a charlatan's ruse.
If cognitive and motivational power is used sensibly, then a given person will not fall for such tricks or something that appears as "too good to be true".
Factors that lead someone to fall prey to tricks can be more mediators and moderators, depending on the context and the situational factors.
Someone who is pushed into getting a more expensive item may not realize that shopping around is better than succumbing to a very hard working ...
Short essay answer on the role of motivational factors. Intrinsic and extrinsic factors are examined.