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Reactance Theory

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Reactance theory was proposed by Jack Brehm (1966) in which he concluded that when individuals feel that their freedom is being threatened, they react in an oppositional manner (Brehm & Brehm, 1981). Specific behavioral elements of reactance theory explain that individuals who perceive a threat to their freedom often demonstrate a boomerang effect in which they become more inclined to enact the very behavior that was restricted or demonstrate a related boomerang effect in which they might engage in acts that are similar to the behavior that has been restricted (Brehm, 1966).

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Describe Reactance Theory. How does this theory why people sometimes do precisely the opposite of what they are told to do. How might you use reactance in managing employees?

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Reactance Theory

Describe Reactance Theory:

Reactance theory was proposed by Jack Brehm (1966) in which he concluded that when individuals feel that their freedom is being threatened, they react in an oppositional manner (Brehm & Brehm, 1981). Specific behavioral elements of reactance theory explain that individuals who perceive a threat to their freedom often demonstrate a boomerang effect in which they become more inclined to enact the very behavior that was restricted or demonstrate a related boomerang effect in which they might engage in acts that are similar to the ...

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