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    Develop a presentation to discuss whether to follow the "first-mover" or "late-mover" theory

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    The managers of a company are deciding whether to develop a brand new product not yet seen in the marketplace or a version of a competitor's product that has already been launched in the marketplace.

    1. Management want to know if they should follow the "first-mover" or "late-mover theory

    2. develop a presentation that will give evidence that either supports or disagrees with these theories.

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    Solution Preview

    If the company decides to develop a brand new product not yet seen in the market place then it should follow the first mover theory.
    A sometimes-insurmountable advantage gained by the first significant company to move into a new market. It is important to note that the first-mover advantage refers to the first significant company to move into a market, not merely the first company. For example, Amazon.com may not have been the first seller of books online, but Amazon.com was the first significant company to make a entrance into the online book market.
    This is the most aggressive of the four strategies. It typically involves active programs to expand into new markets and stimulate new opportunities. New product development is vigorously pursued and attacks on competitors are a common way of obtaining ...

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    "They can be opportunistic in headhunting key employees, both technical and managerial. Advertising, sales promotion, and personal selling costs are a high percentage of sales."