First mover
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The managers of your company are deciding whether to develop a brand new product not yet seen in the marketplace or a version of a competitor's product that has already been launched into the marketplace.
Management has called a meeting to discuss which way to go. They want to know if they should follow the "first-mover" or "late-mover" theory. You have been assigned the task to develop a presentation for this meeting that will give evidence that describes and discusses either supports or disagrees with these theories. You may use the Library or other Web resources to find more information on these terms as well as examples to support your position.
In the speaker's notes of the PowerPoint slides, elaborate on the bullet points you placed in your presentation and provide information to support your presentation.
As a new consultant, you really don't know much about the company involved, the potential products that the managers want to discuss in their meeting, nor the personalities of the managers who will be attending the meeting. The very best that you can really do within the given scenario is to thoroughly and factually explore both of these theories in your presentation as input for their discussion during the remainder of the meeting.
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Solution Summary
The managers of your company are deciding whether to develop a brand new product not yet seen in the marketplace or a version of a competitor's product that has already been launched into the marketplace.
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will go in support of this theory. Kindly check the presentation as attachment to this answer.
The main advantage of first mover theory is that it helps to establish a pioneer position in the market as in the case of a particular product and helps to achieve dominant market share position as there is no competition in the market. Till the time competition will react by ...
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- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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