"first-mover" or "late-mover" theory
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The managers of your company are deciding whether to develop a brand new product not yet seen in the marketplace or a version of a competitor's product that has already been launched into the marketplace.
Management has called a meeting to discuss which way to go. They want to know if they should follow the "first-mover" or "late-mover" theory. You have been assigned the task to develop a presentation for this meeting that will give evidence that either supports or disagrees with these theories. You may use the Cybrary or other Web resources to find more information on these terms as well as examples to support your position.
In the speaker's notes of the PowerPoint slides, elaborate on the bullet points you placed in your presentation and provide information to support your claim.
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Solution Summary
The managers of your company are deciding whether to develop a brand new product not yet seen in the marketplace or a version of a competitor's product that has already been launched into the marketplace.
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I will go in support of this theory. Kindly check the presentation as attachment to this answer.
The main advantage of first mover theory is that it helps to establish a pioneer position in the market as in the case of a particular product and helps to achieve dominant market share position as there is no competition in the market. Till the time competition will react by ...
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