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Moral Standards & Ethics

Assess the promotional practices of the companies in terms of the moral standards that you think are appropriate for the sort of environment in which the companies are operating. Relate your assessment to the three theories of the manufacturer's duties discussed in the chapter. Are any of these three theories particularly appropriate or inappropriate for the Third World context within which the infant formula companies operate? Evaluate the advertisements used by the companies. Do companies have a duty to ensure that consumers do not misuse their products? Do the duties of the manufacturer end at the point of sale?

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Business Ethics/moral Standards

The moral standards of a company can be gleaned in a review of their Code of Ethics. Additionally, entities that have existed for a period of time have shown time and again how they approach things - how they deal with their stakeholders, their market, their clients and the environment. It is in the history of their behavior in which we can glean their position in relation to certain topics, concerns and events informed by an understanding of the code of ethics and position on social responsibility. We often talk about CSR or corporate social responsibility these days. As ethics and responsibility have become important determinants in the likability and prestige enjoyed by companies, many have worked hard to self-regulate to ensure that compliance with legal and social norms/standards inform the way they do business. Standards and morals vary from culture to culture - what is good, what is bad. But, in the end, what is important is that the company via CSR at the very least walks that line of self-censure to be in harmony with the communities and its natural and business environment. Consider Starbucks for example. It started the revolution ...

Solution Summary

The solution is an 835-word discussion that explores the notion of ethics, duty of care and corporate responsibility of companies to their clients/costumers. A word version of the solution is attached. references are also listed.

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