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Logic Questions Disposable Diapers

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Give a critical evaluation of each of the following passages
9. If voluntary school prayer for our children is going to make them more moral, then just think what mandatory church attendance on Sunday could do for the rest of us." (Roderick M. Boyes)

10. If the aquifer is developed by the land owners, several endangered species will become extinct. Thus if these species are to be saved from extinction, the aquifer must not be developed.

11. I tasted a pineapple guava at Melissa's party, and it tasted bitter. I tasted a pineapple guava at Melinda's party, and it also tasted bitter. Mary had pineapple guavas at her Christmas party, and I tasted one. It tasted bitter. Melissa, Melinda and Mary all told me they always got their pineapple guavas from HEB, and Michael who is having a party just bought some pineapple guavas from HEB, so I'll bet they will be bitter, too.

12. "There is a correlation between the use of disposable diapers and the shortage of space in sanitary landfills. As the number of disposable diapers increased, the shortage of space in the landfills became more acute. In periods when fewer disposable diapers were used, the shortage of space in the landfills was less acute. This suggests that the use of disposable diapers is at least a partial cause of shortage of space in landfills." (Daniel E. Flage, Logic, 1995)

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9. This type of argumentation is related to the "kal v'chomer," a type of argumentation known in the Jewish world. It stands for "light and heavy." It was developed about 2000 years ago by Pharisaic rabbis. It goes like this: if x is true of y, then x is even more true of z, so long as z > y. However, here we are not comparing x and x -- we're comparing ...

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Logic questions for disposable diapers are examined.

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Promote the new line and plan for market expansion

You have been hired as the new marketing manager for its popcorn time, a purveyor of flavored popcorns and other gourmet treats. Growth has been rapid and the owners feel it is time to expand their markets and seek new opportunities.
IPT currently sells the following products:

--flavored popcorn-in addition to common flavors such as butter, cheese and caramel, they have patented a process for getting both thicker(chocolate) and finer(confectioners sugar) coatings to stick to the popcorn without damaging it
---snack sized pretzels, also coated with sweet and savory flavors
---cookies- has subcontracted with a local bakery to produce a variety of cookies

IPT is based in Havertown, PA and has several storefronts in and around Philly. They sell the products at the storefront locations and take phone orders for delivery in the area. They also sell their product in bulk to local gift basket producers and caterers.

NEW PRODUCT ROLLOUT
IPT is considering signing a contract with an Amish food manufacturer to supply typical "PA Dutch" treats such as shoofly pie, horehound candy, and various jams and jellies. Note: there is a substantial Amish community is nearby Lancaster, PA, who are commonly referred to as PA Dutch. IPT still considers itself a local, PA and feels that the addition of PA Dutch products will garner more local customers

On the other hand, IPT's owner, Kiana Peterson, has been thinking of expanding the retail business to the regional level. She would like to test-market first in the tri-state area (PA, NJ, and DE) and possibly expand north and south into NY and DC metro.

YOUR ROLE
In the past, IPT, relied on managers to run the stores and outside salespeople to develop relationships with resellers of its products. Now, Kiana knows it's time to hire a full-time marketing person to promote the new line and plan for market expansion. Your challenges are as follows:

-determine IPTS current state of affairs
-identify a target market
-identify marketing opportunities
-determine the marketing plan, including elements such as pricing and promotion

PROBLEM: situation analysis
-target markets (demographics, needs, trends, etc)
-critical analysis considered (swot, competitive etc)
-product(s) defined (features, benefits, etc)
-anything else you believe to be important

Define the scope of the marketing plan.

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